In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that prospective consumers go through when thinking about a purchase. I… Read More
TL; DR - If you require temporary outcomes, e.g., revenue, do not presume that the key is recording much more demand. This strategy is becoming much less effective, as well as it's a method to shed valuable resources. Concentrate on producing demand where you can obtain near-term success. The customer's journey can not be "bent to … Read More
Mark Donnigan: It's going wonderful, Ben. I am so pleased to be right here on your program.Specifically offered the significance and the seriousness of the subject we're going to be dealing with over the training course of this discussion also, which is one that I assume is actually under-discussed. One that could if not increase some eyebrows, but… Read More